Independent Financial Advisors in Red Wing, Minnesota

We're a locally rooted financial planning firm serving clients across Minnesota and western Wisconsin. From building long-term wealth to preparing for retirement, we help individuals and families make confident, informed decisions with their money. As independent advisors, we act in your best interest-not a bank or big institution-and offer steady, relationship-based guidance through every stage of life.

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Our Story

We began in the middle of the 2008 financial crisis. That's when our founder, Chris Guetzlaff, opened the doors under the name Diversified Financial Resources-right as the economy was crashing. He didn't do it for perfect timing. He did it because people needed straight answers and honest advice more than ever.



Since then, we've grown into a team that serves clients across Minnesota and beyond. As we rebrand to Guetz Capital, our mission hasn't changed: help real people make confident financial decisions, every step of the way.

What Makes Us Different

We’re Rooted in Red Wing, Not Wall Street

We live and work in the same communities our clients do—so we understand what matters most to you. Our advice reflects local values, long-term relationships, and a commitment to personalized service—not high-pressure sales.

We Take a Planning-First Approach

We don’t jump to products or portfolios. We start by listening, understanding your goals, and building a clear plan that puts your financial life in order before anything else.

We’re Fiduciaries—Always

As fiduciary advisors, we’re legally and ethically obligated to put your interests first. That means no commissions, no quotas—just transparent guidance that’s focused on your goals.

We Help You Understand, Not Just Invest

We believe clarity leads to confidence. Whether we’re explaining investment risk, Social Security rules, or estate documents, we make complex topics feel manageable so you can make informed decisions.

We Build Lifelong Relationships

Our job doesn’t stop after the plan is built. We’re here to guide you through life’s transitions, changes in the market, and changes in your family. You’ll always have someone you trust to call.

We Focus on Retirement Income, Not Just Growth

Growth matters—but when you’re approaching or in retirement, managing income is just as important. We specialize in recreating paychecks, coordinating withdrawals, and helping you spend sustainably.

Meet The Team

We’re a team of financial professionals who believe in building lasting relationships. Each of us brings experience, integrity, and a shared belief that good planning changes lives.

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Chris Guetzlaff

Financial Advisor

Read Bio
A grayscale illustration of a faceless man in a suit and tie.
A grayscale illustration of a faceless man in a suit and tie.

Let's Start with a Conversation

If you're looking for honest financial guidance and a team that takes the time to understand your goals, we'd love to meet you. Your first meeting is always free, and there's no pressure to become a client.